Terms & Conditions

Sugurr Affiliate Program Agreement

Last updated: September 9, 2025

This Affiliate Program Agreement (the "Agreement") contains the complete terms and conditions that apply to an individual's or entity's participation in the Sugurr Affiliate Program (the "Program").

As used in this Agreement, "we," "us," or "Sugurr" means Sugurr LLC, and "you," "your," or "Affiliate" means the applicant.

By submitting an application to join the Program, you are confirming that you have read this Agreement and agree to be bound by its terms and conditions.

1. Enrollment in the Program

To begin the enrollment process, you must submit a complete and accurate Program application. We will evaluate your application in good faith and will notify you of your acceptance or rejection. We may reject your application at our sole discretion, for any reason, including if we determine that your website or promotional methods are unsuitable for our Program.

2. Affiliate Obligations & Promotional Guidelines

As a member of the Program, you agree to the following:

2.1. Brand Representation:

  • Logo Usage: You must use the official Sugurr logos provided in the affiliate media kit. Do not alter, stretch, recolor, or modify the logo in any way.
  • Brand Name: Our brand name must always be spelled correctly as "Sugurr". Do not use misspellings or variations in your domains or content.
  • Tone & Voice: All promotional content must reflect our brand's voice: professional, upscale, sophisticated, and respectful.
  • No Official Representation: You must not represent yourself as an official employee or direct representative of Sugurr. Your role as an independent affiliate partner must be clear.

2.2. Prohibited Content & Misleading Claims:

  • No False Promises: You may not make specific guarantees about a user's success (e.g., "Guaranteed to find a match in 24 hours").
  • No Adult or Explicit Content: Your promotional content must not be pornographic, sexually explicit, or obscene. We are an elite dating platform, not an adult site.
  • No Negative Marketing: Do not use our brand name in conjunction with negative terms like "scam," "fraud," "ripoff," etc.
  • Prohibited Platforms: You may not place our links or ads on any website that contains or promotes illegal activities, hate speech, discrimination, or violence.
  • No Spam: You are prohibited from using any form of spam (e.g., unsolicited emails, comment spam) to promote Sugurr.

2.3. Paid Advertising (PPC) Rules:

  • No Bidding on Brand Keywords: You are strictly prohibited from bidding on our trademarked keywords, including Sugurr, Sugurr dating, sugurr.com, and any variations or misspellings.
  • Direct Linking Prohibited: All paid traffic must first be directed to your own website or landing page before linking to our site.
  • No Use of Brand in Ad Copy: You may not use "Sugurr" in the headline, ad copy, or display URL of your paid ads in a way that suggests the ad is from the official company.

2.4. Disclosure Requirements (FTC Compliance):

You must clearly and conspicuously disclose your affiliate relationship in all promotions. This includes using language like "This post contains affiliate links" or hashtags like #ad or #sponsored.

3. Commissions and Payouts

You will earn commissions based on the commission structure outlined on our affiliate program page. This structure includes:

  • Initial Commission: 50% of the first payment for a new premium member.
  • Recurring Commission: 15% of all subsequent renewal payments for the lifetime of the customer.
  • Performance Tiers: Commission rates may increase based on the number of sales generated per month, as detailed on our Commission Structure page.
  • Bonuses: Additional cash bonuses may be awarded for meeting specific performance milestones.

Commissions are only earned on sales that are tracked through our system using your unique affiliate link. Payouts will be made on a monthly basis (Net-30) once your earned commission balance reaches a minimum threshold of $100. We reserve the right to reverse commissions due to order cancellations, fraudulent activity, or chargebacks.

4. Term and Termination

The term of this Agreement will begin upon our acceptance of your Program application and will end when terminated by either party. You may terminate this Agreement at any time, with or without cause, by giving the other party written notice. We may terminate this Agreement immediately at any time for your breach of any term of this Agreement.

Important: Upon termination, you must immediately cease using and remove from your site all of our links, logos, and all other materials provided by us to you.

5. Modification

We may modify any of the terms and conditions in this Agreement at any time at our sole discretion. We will notify you by email. If any modification is unacceptable to you, your only recourse is to terminate this Agreement. Your continued participation in the Program following the posting of a change notice will constitute binding acceptance of the change.

6. Limitation of Liability

We will not be liable for indirect, special, or consequential damages (or any loss of revenue, profits, or data) arising in connection with this Agreement or the Program, even if we have been advised of the possibility of such damages. Further, our aggregate liability arising with respect to this Agreement and the Program will not exceed the total commissions paid or payable to you under this Agreement.

7. Disclaimers

We make no express or implied warranties or representations with respect to the Program or any products sold through the Program (including, without limitation, warranties of fitness, merchantability, non-infringement, or any implied warranties arising out of a course of performance, dealing, or trade usage).

8. Governing Law

This Agreement will be governed by the laws of the State of California, without reference to rules governing choice of laws. Any action relating to this Agreement must be brought in the federal or state courts located in Los Angeles, CA, and you irrevocably consent to the jurisdiction of such courts.